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De Matteis
De Matteis Watches is a new ultra-luxury Swiss brand founded by two Swiss and French entrepreneurs. I have been involved since the very beginning, shaping the vision, creative strategy, and identity from the ground up. The project is still in development and remains under confidentiality until its official launch.
Role
Creative direction, brand strategy, art direction, visual identity, storytelling, tone of voice, and overall creative management.
Branding & Visual World
The branding and visual world are guided by precision, restraint, and craftsmanship.
Each element is shaped with the same attention to detail that defines fine watchmaking, reflecting quiet excellence and a contemporary interpretation of Swiss heritage.
to be continued ...
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