Art Direction
Art direction is about creating a story and guiding how it comes to life. It defines the image, emotion, and experience you want to share. Whether through photography, styling, spatial design, or events, every choice contributes to the atmosphere and narrative. From selecting the right collaborators to considering every element, from the napkin to the lighting, from the photography, design to the styling, the goal is to build a world that stays true to its essence and vision.
Brand creation
& management
Brand creation defines the foundations of a brand’s story and language. Brand management ensures that these foundations remain respected and evolve in the right direction. Whether creating a new identity or growing an existing one, the goal is to maintain coherence, depth, and alignment with the brand’s original values and purpose.
Creative production
& partnerships
Creative production is about translating ideas into reality through thoughtful collaboration. It involves finding the right people for each task, coordinating the process, and ensuring the creative vision is carried through every stage. Partnerships are built on mutual trust and understanding, creating the conditions for meaningful and well-executed work.
Creative Consulting
Creative consulting combines strategy, intuition, guidance, and problem solving. It is about understanding a thought, an idea, or a vision, and helping to express it in the right way. The process involves finding clarity, structure, and creative solutions while connecting with the people and expertise needed to bring it to life. In the end, the goal is to guide each project to come alive in the best way possible.
Cultural Connection
Cultural connection is about translating ideas across contexts and making them resonate with different audiences. With French, Swiss, and Vietnamese roots, and years of experience working between languages and creative communities, there is an intuitive understanding of how people think, feel, and communicate.
Whether helping a Zürich-based brand connect with the French-speaking region or guiding international partners through local culture, every message is shaped with nuance and empathy.
