Heiwa House
Together with the Cool Shit Collective, I worked on the full rebranding and creative direction for Heiwa House, a surf and lifestyle house based in Portugal. The project involved refreshing the brand identity and developing its entire social and digital presence. Beyond the branding, we also produced on-site photography and film content to shape a cohesive visual and emotional language for the brand.
Role
Creative direction, designer, visual identity, logo design, typography and color research, art direction, social media strategy, content direction, and on-site production.
Branding & Visual World
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Logotype
Construction of a complete logo system with distinct versions for each of Heiwa House’s activities, including surf, yoga, concerts, and the house itself.
Typography & Colors
Research and definition of the typographic system and color palette in line with the chosen visual world, followed by the creation of a clear and adaptable branding guideline.
Visual World
The goal was to shape a raw, energetic identity that feels authentic, youthful, and alive. The visual world reflects the spirit of freedom and togetherness found at the house, inspired by surf culture, natural textures, and the warmth of coastal light. It blends movement, spontaneity, and emotion, creating an atmosphere that feels real, expressive, and full of creative energy.
