Zürcher Kantonalbank
For ZKB, I helped reinvent the brand’s storytelling through photography, film, and cultural partnerships. Over the past three years, I have shaped the entire visual world of the bank, leading 360° campaigns across film, print, digital, and social. Each project balanced legacy with modern relevance, building an emotional and contemporary identity that became the foundation for ZKB’s full rebrand.
Role
Creative direction, art direction, campaign conception, brand storytelling, visual strategy, production leadership, on-set direction, photography and film supervision, client presentations, and creative team coordination.
Private Banking
A poetic universe built around calm and lightness. Clients are shown enjoying peaceful, beautiful moments, floating, resting, taking time, while ZKB quietly takes care of everything else. Through warm imagery and cinematic tone, the campaign redefined trust as a feeling rather than a promise.
ZKB KMU
Uncommon for the financial world, entrepreneurs were portrayed outdoors, surrounded by open landscapes instead of office settings. The result was a fresh and human perspective on business, filled with air, motion, and individuality.
ZKB Swisscanto
Movement became a metaphor for growth.
Hiking paths, running trails, and natural landscapes reflected Swisscanto’s forward-thinking approach to sustainable investment, bringing light and energy into the visual language of finance.
ZKB Banking
An emotional look at everyday banking through real people and real stories. The campaign focused on courage, care, and authenticity. Its soundtrack resonated so strongly that it became ZKB’s official brand song, leading to the creation of the bank’s full sonic identity.
ZKB Sponsoring
A celebration of ZKB’s cultural and social partnerships, from art and education to sports. Through photography and film, the campaign captured human connection and everyday energy, showing the bank as a meaningful part of community life in Zürich.
