sabelle
sabelle is a sustainable fashion brand created from the ground up, blending a love for design, color, and purpose. What began as a silk foulard line has evolved into a wider world of accessories, each piece designed in Zürich and crafted in Como, Italy, with eco-conscious materials and care.
Role
Full brand creation and management, creative direction, visual identity, product design, production management, communication strategy, storytelling, styling, photography direction, content management, budgeting, and overall brand operations.
Visual World
Defined a bold and expressive visual identity centered on movement, contrast, and emotion. Every element, from imagery and color to styling and tone, was shaped to reflect the brand’s artistic yet accessible spirit.
Branding & Content
Built a consistent brand foundation through logo, naming, packaging, and messaging. Created an online and social presence that mirrors the brand’s values and aesthetic, combining clarity, warmth, and creativity.
And more
sabelle continues to grow, with new accessories, printed objects, and textile creations in development. The project remains a space for exploration, guided by creativity, intention, and a lasting commitment to thoughtful design.
